Jackson Hallman

— PROJECT NAME

Black Fin Black IPA

Label Design

— ROLE

Graphic Design

Package

Illustration

— DATE

August 2022

I was contacted by The Fin City Brewing Co. to create a label for their Black Fin Black IPA. They wanted to have a creative label that would stand out on a shelf, featuring a “super bad-ass wicked tuna”

I created a grungy design with hand drawn elements to embody the spirit of a small craft brewery. The background was inspired by the stripes of the black fin tuna. Bold colors and typography were designed to make this can stand out against the competition.