Jackson Hallman


Minnesota Lacrosse Alliance


Logo Design

Visual Identity



The Minnesota Lacrosse Alliance is a group of lacrosse clubs in the Minneapolis area who have aligned to help grow the sport within their state.

They came to me with an existing logo that they wanted to redesign. The only request was to have a shield incorporated into the logo. With that in mind I set out to create a new logo and visual identity system that was representative of their collective goal, and be versatile to be used across all necessary applications.

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