Jackson Hallman

— PROJECT NAME

Ice Surfers


— ROLE

Logo Design

Visual Identity

Social Media Graphics


— DATE

2023

Ice Surfers is a club hockey program in Minneapolis, MN. They were founded with the goal of elevating aspiring female hockey players with premier coaching.


I was brought on to develop the logo and visual identity for the club. The design was to be strong, confident, empowered, and unique, which are their core principles for player development both on and off the ice.