Jackson Hallman


Arete Sport


Logo Design

Visual Identity

Marketing Graphics

Uniforms & Apparel



In 2023 I lead the visual refresh for Arete Sport. Arete is a sports management company in Minnesota that runs club lacrosse and hockey teams, trains youth athletes, puts on events, and designs custom uniforms and apparel.

The idea for the refresh was to redesign the logo to better convey the company's message, and look more clean and professional. The designs needed to be versatile to work across all necessary applications; social media, print and digital marketing materials, and on physical goods and apparel.

View the Brand Guidelines

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